C'mon Down
An Oasis of Aesthetic Austerity Donald Judd’s move to Marfa, Texas transformed a purely artistic gesture into a blueprint for modern corporate strategy. In retrospective, comparing the historical context of his relocation in 1971 with the recent renovation and restoration of his Marfa campus, we can see that Judd’s decision to relocate was a farsighted move that presaged the contemporary business trend of industry migration to Texas. From Artistic Refuge to Economic Model Judd’s 1971 departure from New York City was driven by a desire to escape what Judd himself called the "harsh and glib" constraints of the big city art environment. He sought the autonomy, space, and cost efficiency of a Texas base—the exact same demands driving companies like Tesla and Oracle to Texas today. Regulatory & Fiscal Freedom Just as modern enterprises flee high taxes and zoning restrictions, Judd saw Marfa as a favored “economic zone." He purchased the decommissioned Fort D.A. Russell, a...