Urbanity is Rhetorical Style in Oratory
An effective orator must exhibit what Aristotle called "urbanity" in speech. Aristotle considered urbanity (or civility) as a crucial aspect of effective oratory. Urbanity is the ability to communicate with ease, elegance, eloquence, and refinement in speech. It involves a combination of factors, including: Cultural sensitivity: An orator with urbanity is well-versed in the cultural context of the audience, crafting the message and the language used so as to resonate with the listener. Sophistication: Urbanity demands a level of sophistication in language, tone, and delivery, which helps to establish credibility and authority. Politic: An orator with urbanity is courteous, respectful, and considerate of the entire audience’s feelings and opinions. Rhetorical style: Urbanity requires a mastery of rhetorical devices such as metaphors, allusions, and anecdotes, to engage and persuade the audience. By exhibiting urbanity in speech, an orator can: Build trust and rapport with the...